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WSJ Profiles Piercing Studio Owner

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This was on the front page of today’s Wall Street Journal.  The newspaper reports this as if a Martian has landed.  he sounds uncomfortable looking at Mic Miller. kelly  The Wall Street Journal    December 26, 2000   Page One Feature Mik Miller Brings Body Art to Quincy And Comes to Uneasy Truce With Locals    By ROBERT TOMSHO    Staff Reporter of THE WALL STREET JOURNAL    QUINCY, Mass. — In terms of tattoos, Mik Miller’s face was a blank    slate when he came to town four years ago.    But then, nobody could really miss what was hanging from it. There was    the silver nose ring, big as a bottle cap, along with an array of    studs jutting from eyebrows and lower lip. The trio of hefty rings    dangling from each ear lobe jangled like a pocketful of change when he    walked.    "This is not for everybody," Mr. Miller says of his adornments.    [Mik Miller]    And when the 53-year-old former U.S. Customs agent opened a    body-piercing salon in the middle of an old Quincy commercial district    here three years ago, neighbors quickly decided that he wasn’t for    them.    At the time, the city was installing brick sidewalks and    Colonial-style street lamps in the area. "We were trying to beautify    the business district," says state Rep. Bruce Ayers, a former Quincy    city councilman. "This wasn’t the caliber of business we were trying    to attract. … It caused quite a commotion."    Mr. Ayers quickly discovered that, like most cities nationwide, Quincy    didn’t have a single regulation on the books dealing with body    piercing. Council members soon lashed together a statute that required    purveyors of piercing to buy sterilization equipment, learn    cardiopulmonary resuscitation and pass a 15-week course in anatomy and    physiology. Michael Cheney, a local labor leader who was on the city    council at the time, says the whole effort was aimed at Mr. Miller.    "It was designed to make him shut down, absolutely," he says.    Ominous Creatures    Instead of abandoning his body-art beachhead, Mr. Miller stubbornly    dug in, taking the necessary courses and buying every piece of    required equipment. He also memorialized the conflict by slowly    tattooing his face and shaved head with all manner of ominous    creatures. "A whole lot of it had to do with knowing that it would    tick them off," he says, rubbing his spider-covered chin.    Dominated by the descendants of the Irish and Italian immigrants who    once labored in local quarries and shipyards, Quincy is a decidedly    blue-collar place. But the city of 85,000, the home of the original    father-son presidents, John and John Quincy Adams, also maintains an    almost Puritan sense of propriety.    The city voted itself dry long before Prohibition and, decades after    the taps began flowing again, the club scene remains bleak. Stiff    zoning has kept the topless bars at bay and, a few years ago, the city    council passed an ordinance banning profanity in public places. "I    don’t think we are a city of prudes," says Frank McCauley, a former    mayor and local historian, "but we want things under control."    Quincy’s leaders never imagined those things might one day include    poking holes in lips, tongues and bellybuttons — things that were    second nature to Mik Miller. His stepfather was a Hell’s Angel and his    mother, a California beautician, was getting tattoos long before they    were chic.    ’My Way of Being an Individual’    As a Marine, Mr. Miller got his ear pierced to mark his initiation to    battle in Vietnam. He got his first tattoo in Idaho after a memorable    weekend of passion and was soon studying the tattooer’s art. Ever    since, he has frequently marked events in his life with new tattoos    and piercings, although he can’t say precisely why — any more than    someone else might be able to readily explain a penchant for lamb    chops or Beethoven. "I guess it’s just my way of being an individual,"    he says. "I’ve been a punk all my life."    Only to a point, however. Mr. Miller wasn’t enough of a rebel to wear    studs and rings while at the Customs Service and, even after opening a    small Boston piercing salon in the 1980s, he confined his own tattoos    to body parts that he could keep under cover.    Then came the move to Quincy, where Mr. Miller set up shop after his    Boston landlord sold out to a Starbucks. The rent was far cheaper in    Quincy, which borders Boston to the south, but Mr. Miller worried that    his big-city clientele would never find him at a quiet little    crossroads otherwise occupied by insurance offices, sandwich shops and    hardware stores.    But the tumult over the council’s anti-piercing actions brought Mr.    Miller attention and business. Local rock bands held benefits to help    him hire lawyers and young piercees from around the area showed up to    support his cause at city hearings. "He’s not the freak that people    think he is," says Tommy Burk, a 24-year-old local drummer who was so    impressed with Mr. Miller that he had him over to his parents’ house    for Easter dinner. "He even brought a pie," Mr. Burk recalls.    Piercing Problem    Mr. Miller continued to outrage some with the likes of Vomitman, his    Halloween window display featuring a goo-spewing mannequin. Still, he    became active in the local merchants’ association and some neighbors    even got to like him. "To each his own," says florist Jay Nestor, a    father of three. "Mik himself is a very nice man." Coffee-shop owner    Kevin McGurl admits to being relieved that Mr. Miller’s shop, Body    Xtremes, hasn’t attracted a slew of similar businesses but adds that    "he runs a good business and we have no problems with him."    When the salon was cited for piercing the navel of an underage    teenager, Mr. Miller and his staff of four voluntarily signed up for a    state course — normally for bartenders — in detecting fake    identification. Indeed, local health officials and city solicitors    were impressed by Mr. Miller’s efforts to run a clean shop. "He has    not been problematic," says Paul Hines, an assistant city solicitor.    The relationship took an unexpected turn last month when a state court    judge in Boston overturned Massachusetts’ longtime ban on tattooing.    With other cities scrambling to figure out how and what to regulate,    Quincy officials turned to Mr. Miller for counsel. If he was still not    a favorite of most city council members, they were at least willing to    hear his ideas while coming up with a new and broader city ordinance    regulating all forms of body art.    In recent weeks, Mr. Miller has been patiently schooling Quincy    lawyers and health officials on sanitary tattooing techniques and on    particularly dangerous forms of body art — such as spinal and rib    piercing — which he thinks should be outlawed. "I find him to be    smart, and kind of clever," says Mr. Hines, the solicitor, who plans    to review the proposed ordinance line-by-line with Mr. Miller before    he presents it to the city council.    For his part, the veteran body artist doesn’t think his troubles in    Quincy are over, but he’s enjoying the truce. "It’s actually kind of    nice not having to argue and fight with them all the time," says Mr.    Miller, who put a festive display of elves and giant candy canes in    his store window this Christmas.    Not that everything is looking up. All of the attention has made Mr.    Miller the occasional target of anonymous phone threats from    underground body artists who think he’s gotten a little too    legitimate. Meanwhile, with a well-known kisser full of scorpions and    spiders, he can’t go out for a sandwich without some stranger saddling    up to the table and asking him to have a look at some botched tattoo    or piercing.    "It’s like I’m a doctor," Mr. Miller marvels. "People are very rude."

Response:

> This was on the front page of today’s Wall Street Journal.  The newspaper > reports this as if a Martian has landed.  he sounds uncomfortable looking > at Mic Miller. > kelly

<snip> Actually, no. Maybe a little too much alliteration, but otherwise a good article.  Very even-handed. Mik could not get better PR had he paid for it.  So how much do you think an ad in the WSJ costs? Kavin

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