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Question:
What do you mean by Bench Marketing? Are you talking about Bus Bench Advertising? > is there any material on Bench-Marketing? > are there any firms around the world practicing the system?
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Response:
[Mod: Afam, cut your sig from 21 to 8 lines when posting to this newsgroup.] Many of the large consumer goods companies such as Procter & Gamble do benchmarking twice a year on key brands and once a year on smaller brands. Regards — Afam Edozie Tel: +44 181 201 8055 Mobile: +44 802 663 669 www.marketing4technology.com Concerning all acts of initiative, There is one elementary truth, The ignorance of which kills countless ideas and endless plans: – Hide quoted text — Show quoted text ->is there any material on Bench-Marketing? >are there any firms around the world practicing the system? >Sagi, >Since this is the second time you have posted this inquiry, I will >take it more seriously than the first post. >I belive you are referring to benchmarking, which in the marketing >field is a census proportional, quantitiative survey and chi-square >analysis to produce an accurate model of the indicence and >distribution of a market, including the realtionship of suppliers to >that market. It is a control model used as the framework for all other >forms of research. >My firm is one of the few (actually there are only a few hundred in >the world) who provide this service, since it is relatively >specialized and the need is intermittant (usually large companies >conduct benchmarks only once or twice every seven years and smaller >companies not at all). >If you are considering a benchmark as I have described, drop me an >E-mail and tell me a little more about your business and information >requirements. Then I, or one of the firms who represent our services, >will get back in touch with you to answer your questions. >Sherman >Whipple, Sargent & Associates >Strategic Services >10 Industrial Park Road, Hingham, MA 02043 >http://www.whipplesargent.com
Response:
is there any material on Bench-Marketing? are there any firms around the world practicing the system?
Response:
>is there any material on Bench-Marketing? >are there any firms around the world practicing the system?
Sagi, Since this is the second time you have posted this inquiry, I will take it more seriously than the first post. I belive you are referring to benchmarking, which in the marketing field is a census proportional, quantitiative survey and chi-square analysis to produce an accurate model of the indicence and distribution of a market, including the realtionship of suppliers to that market. It is a control model used as the framework for all other forms of research. My firm is one of the few (actually there are only a few hundred in the world) who provide this service, since it is relatively specialized and the need is intermittant (usually large companies conduct benchmarks only once or twice every seven years and smaller companies not at all). If you are considering a benchmark as I have described, drop me an E-mail and tell me a little more about your business and information requirements. Then I, or one of the firms who represent our services, will get back in touch with you to answer your questions. Sherman Whipple, Sargent & Associates Strategic Services 10 Industrial Park Road, Hingham, MA 02043 http://www.whipplesargent.com