Business History Books » Business Development Consultant » I'm seeking Advice!
I'm seeking Advice!
Question:
For responders to make intelligent comments, it would help a great deal if we had an idea of the size of your operation and how deep your pockets are. ‘Scuze me for being so blunt 
Create an RFP(Request For Proposal) and offer it up to several marketing agencies. Creating the RFP will help you define your goals and break down the costs of the various marketing efforts. Your budget, to some degree, will determine the level of the expertise of the agency you go with (no flames please!) If you go with an established consultant, you should be prepared for some sticker shock. YOU should know what your market is. A consultant or agency should be able to help you refine your target demographics, test your product and determine an appropriate marketing strategy. Steve
– Steve Roberts Business Development Manager Evergreen Direct 152 Maple Street, Ste. 300 Middlebury, VT 05753 Telephone: (802) 388-4088 Fax: (802) 388-3091 http://www.EvergreenDirect.com MBMM *DIGEST VERSIONS* MEM Go to http://markethink.com/lists/ to subscribe Markethink Digest http://markethink.com/digest/
Response:
No, of course your question isn’t foolish. In fact, as a professional marketer, I wish everyone with a product or service to promote would ask that important question FIRST, before stumbling and blundering and wondering why their ‘baby’ isn’t loved by all. I’d be happy to help if you’d like somewhere to begin. Shirley Green > Please forgive me if this question sounds foolish. > I’m looking for a company but I am not sure just what kind of > company. Is there any such company that I can hire that can with the > perimeters that I give them go out and identify all the different > clients that would have an interest in a new product that I have. >…
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Response:
Larry, There are many ways to determine your client base and to contract for the information. You will have to define the scope of your needs, i.e., do you already know your targeted market – but need to know who the clients are (if this is the case, you can simply purchase lists that will give you anything from counts to actual customer names based on SIC codes – there are many vendors out there – see Dun & Bradstreet) – or have you developed a product and you have no idea who the customer should be or how to manage your channel of distribution (if this is the case, you will need the broader resources of a market research firm).
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Response:
> Is there any such company that I can hire that can with the perimeters > that I give them go out and identify all the different clients that > would have an interest in a new product that I have. Further, would > this company be able to supply this information in electronic form for > marketing purposes.
Without knowing more about your company and what you’re trying to sell, I think any market research firm (or such a department in a marketing firm) should be able to help you out. If it is a "merely" a department in a marketing firm, ask how many people work in that department and visit it. Some firms "innocently" claim a department but really only have one or two people in it and farm out the vast majority of the work to a market research firm. > Now, I’d like to be clear about my request. I’m > not interested in getting information for the sole purpose of > spamming.
Hmmm, but spamming will be part of it. Hmmm. [Scott looks around for his gun.] > Far from it. Rather I believe it would save alot of money in > the long run…
Well, spamming is really cheap. Annoying like Hell but still cheap. > …to have another company use their resources to find the > information I require.
More realistically, they’ll be able to better target your pitch and fine-tune that pitch for maximum results. Scott — Not an ad or PR person at heart? Like a second opinion on what your ad and PR people are proposing? http://www.proposal-critiques.com MBMM *DIGEST VERSIONS* MEM Go to http://markethink.com/lists/ to subscribe Markethink Digest http://markethink.com/digest/
Response:
Please forgive me if this question sounds foolish. I’m looking for a company but I am not sure just what kind of company. Is there any such company that I can hire that can with the perimeters that I give them go out and identify all the different clients that would have an interest in a new product that I have. Further, would this company be able to supply this information in electronic form for marketing purposes. Now, I’d like to be clear about my request. I’m not interested in getting information for the sole purpose of spamming. Far from it. Rather I believe it would save alot of money in the long run to have another company use their resources to find the information I require. Thank you for your time. Larry MBMM *DIGEST VERSIONS* MEM Go to http://markethink.com/lists/ to subscribe Markethink Digest http://markethink.com/digest/