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What is this curve called?
Question:
> When I was in college twenty years ago and did a business course, we > learned about a curve when a new product is introduced in the market. > It started low and then gradually went up. > One thing I remember about it is that the first clients on the curve > were known as "innovators". > I am currently doing a marketing plan and for the life of me I can’t > remember what this curve or graph is called! And I am pretty sure > there is a formal name for it.
I’m not sure what the formal name is either, but suspect it might be called the market penetration curve, or the "Technology Adoption Life Cycle" that Geoffrey A. Moore describes in his book "Crossing the Chasm". The curve allegedly has the following segments: Innovators Early Adopters Early Majority Late Majority Laggards The title of Moore’s book comes from the observation that there is a allegedly a "chasm" or long time between when the "Early Adopters" have accepted a new product and when the "Early Majority" start to buy into the product.
Response:
– Hide quoted text — Show quoted text -> When I was in college twenty years ago and did a business course, we learned > about a curve when a new product is introduced in the market. It started > low and then gradually went up. > One thing I remember about it is that the first clients on the curve were > known as "innovators". > I am currently doing a marketing plan and for the life of me I can’t > remember what this curve or graph is called! And I am pretty sure there is > a formal name for it. > Can someone help me out, please? > thank you in advance for your attention to this question…
Rogers, E.M. (1962): Diffusion of Innovations The curve is related to the concepts of Opinion leaders and diffusion of innovations The product innovation introduction curve? Rogers identified five categories of American consumers; Innovators Early adopters Early Majority Late Majority Laggards Normaly the curve is shown as a normal distribution of the population, but i may vary over cultures. If these categories are related to sales or profits, Yes it goes up, but when Laggards are introduced to the innovation, other companies might copy, it may also go down. What I also found, which could be of interest is in one of my old marketing books the famous PLC-curve also known as PRoduct Life Cycle Curve. It has inspirred the tehnnological curve related to in the other reply. This curve relates sales or profits with time an introduces four stages: Introduction, Growth, Maturity, Decline. This curve can be relate to the Boston Consulting Groups groth /share matrix. J
Response:
> When I was in college twenty years ago and did a business course, we learned > about a curve when a new product is introduced in the market. It started > low and then gradually went up.
Inverse bathtub curve?
Response:
[ Moderator's note to Billy Hotchkiss: because you did not supply a valid e-mail address, I am forced to address you publicly. Please do not top-post and when you quote someone, include only enough to establish context. The document "Quoting Style in Newsgroup Postings" maintained by Jon Bell at the URL: http://www.geocities.com/nnqweb/nquote.html spells out the quoting style we prefer and why we prefer it that way. We look forward to future contributions, but with an improved quoting style. Thanks! -JimL ] It’s called "the product life cycle curve." Billy Hotchkiss Spilled Inc Small Business Solutions www.spilled-inc.com 800-856-0902
> When I was in college twenty years ago and did a business course, we learned > about a curve when a new product is introduced in the market. It started > low and then gradually went up.
[ Remainder elided by moderator. -JimL ]
Response:
When I was in college twenty years ago and did a business course, we learned about a curve when a new product is introduced in the market. It started low and then gradually went up. One thing I remember about it is that the first clients on the curve were known as "innovators". I am currently doing a marketing plan and for the life of me I can’t remember what this curve or graph is called! And I am pretty sure there is a formal name for it. Can someone help me out, please? thank you in advance for your attention to this question…