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Need Advice on a New Business
Question:
[Mod: Mark, you have your *Content-Transfer-Encoding: 7bit* set correctly now, You need to set your line length to max 80 in Agent (Options|Posting Preference|General) and we won't get the zigzag 
] As you are starting up, you need to offer to take this risk yourself. So try these two things: Create a qualified list of all those with possible work place violence problems in the area you want to work in: Write a "personal" letter offering a free seminar, and follow up with a phone call. Write a "personal" letter offering a free consultations, and follow up with a phone call. Good luck Mark Metcalf Discover the diamonds laying in your own backyard. Also working with CPAs, consultants, etc to grow their clients faster. For more info, free newsletters, reports, and free growth assessment:
Response:
>OK guys here it is, I want to start a consulting business focused on the >problem of workplace violence. >so, which are the most likely market targets?
Anywhere desparate people want something and are likely to be denied or put off. Think drug takers and hospitals, social security, some bail offices, some schools, some bars and sports grounds. Also worth investigating: police stations, mental institutions (ill and handicap), kindergardens (seriously). Anywhere there’s frustration or a community type problem. "workplace" is a bit limiting, many schools could be willing to pay for "coping with bullying" type courses for teachers and/or kids. Also think about companies employing individuals who go out into awkward situations in the community. Traffic wardens (cops), clampers, repomen, social services, tabloid journalists and photographers, transport ticket checkers etc. John John Block Creative, marketing aware work which Freelance Copywriter talks rather than blandly bores, actively promotes your product, International and aims to be the best Welcomes Dollar and Sterling, in your market sector. "Charter & Posting Guidelines" and "The FAQ" Available at these fine places: your news server, www.dejanews.com , www.dakine.demon.nl/mbmm/ PLEASE, reduce quoted text to essential when replying. Max line length at 80.
Response:
You should try Retail, Department Stores, Discount chains etc. It’s a huge market, a growing problem and many employees. In addition, there are a predominate number of women in the front line positions, which open the same theme up to domestic issues in the workplace and volitale customer issues. Good Luck – Hide quoted text — Show quoted text ->OK guys here it is, I want to start a consulting business focused on the >problem of workplace violence. >so, which are the most likely market targets? > Anywhere desparate people want something and are likely to be denied or put > off. > Think drug takers and hospitals, social security, some bail offices, some > schools, some bars and sports grounds. > Also worth investigating: police stations, mental institutions (ill and > handicap), kindergardens (seriously). > Anywhere there’s frustration or a community type problem. > "workplace" is a bit limiting, many schools could be willing to pay for > "coping with bullying" type courses for teachers and/or kids. > Also think about companies employing individuals who go out into awkward > situations in the community. > Traffic wardens (cops), clampers, repomen, social services, tabloid > journalists and photographers, transport ticket checkers etc.
"Charter & Posting Guidelines" and "The FAQ" Available at these fine places: your news server, www.dejanews.com , www.dakine.demon.nl/mbmm/ PLEASE, reduce quoted text to essential when replying. Max line length at 80.
Response:
Steve, While I’ve been on the net for a few years, I’m new at this. I could not find the original posting from COP149. Would you please pass this on to him. All businesses have competition in many forms. The fact that the workplace may be the safest place to be does not mean that it can’t be safer. Some businesses may be more prone to danger than others. Some may need to be more safe than the norm, possibly hospitals, nursing homes, etc. This is a form of market targeting. Last year I retired from 30 years at a major corporation and decided to start my own business in marketing. I guarantee that there is enough competition in this arena. Evaluate your potential market, realize the pitfalls ( such as the workplace being the safest place to be ) and GO DO IT!. Starting any business takes research and planning. You have knowledge and experience, but it not in the field of starting and running a business. My best advice is to get professional business start-up counseling to make the most of your background. {Research them as well.) "The best of luck takes a lot of work", Bob Baisley Renaissance Marketing Services This message sent via http://www.talkway.com/. Surf Usenet!
Response:
>> OK guys here it is, I want to start a consulting business focused on the > problem of workplace violence. I have mucho experience in the area but I want > some opinions on whether or not it will fly as a business. Will other > businesses pay to have me train their personnel on how to prevent threats, > assaults, sexual assaults, murder etc. from occuring in their place of > business. I’m not talking about burglar alarms,closed circut cameras and the > like, I mean education and information on what to look for and what to do. If > so, which are the most likely market targets? Should I use direct mail or > another method to reach them? OK genusis’ , how about some help here.
Write articles aimed at employers and managers, explaining what to look for and what steps to take to prevent violence. Submit these articles for publication in business and government magazines and newspapers. Organizations are always interested in reading articles like this, articles that help them reduce losses. The larger the circulation, the larger your readership. Make sure the publications allows you a little room at the end of the article to provide your bio and company name and contact phone number. Articles like this take time to research and write and submit, but they usually generate leads. Qualified leads at that. ALAN SHARPE, COPYWRITER Professional business-to-business copywriting services for advertising agencies and Fortune 1000 technology companies. Advertising | Direct Marketing | Collateral | Branding | New media 11 – 475 Bank St Ottawa ON K2P 1Z2 Voice 613.795.5537 Fax 613.234.5537
Response:
: OK guys here it is, I want to start a consulting business focused on the : problem of workplace violence. I have mucho experience in the area but I want : some opinions on whether or not it will fly as a business. Will other : businesses pay to have me train their personnel on how to prevent threats, : assaults, sexual assaults, murder etc. from occuring in their place of : business. I’m not talking about burglar alarms,closed circut cameras and the : like, I mean education and information on what to look for and what to do. If : so, which are the most likely market targets? Should I use direct mail or : another method to reach them? OK genusis’ , how about some help here. Many of us already are in the field of providing training for supervision and other employees on the understanding of and prevention of workplace violence. I do seminars and in-depth training sessions on the subject all the time. There are also a number of books on the subject and videos. Any company that is going through a down-sizing is a target for workplace violence. This is not a new area there are a number of people who specialize in the subject. Someone remarked on the US postal service being a prospect because of the problems they have had. Well folks hold on to you hats because the post office is just the tip of the iceberg. They down-sized early and these other agencies and companies are going to see the same problems as time goes on. The best way to reach prospects is word of mouth from previous customers or to have a reputation as an experienced trainer. Baring that you probably should look for companies that are down sizing and concentrate on them. Finally if you do direct mail be sure to spell check anything you send out. – I wish you a GREAT DAY!!! Bill Hodges, DTM, HODGES SEMINARS INTERNATIONAL – WHERE GREAT DAYS BEGIN William "Bill" Hodges, DTM PDG, **AUTHOR**KEYNOTE SPEAKER**TRAINER** Bill authored the BEST SELLING motivational book "Within YourReach."
Response:
OK guys here it is, I want to start a consulting business focused on the problem of workplace violence. I have mucho experience in the area but I want some opinions on whether or not it will fly as a business. Will other businesses pay to have me train their personnel on how to prevent threats, assaults, sexual assaults, murder etc. from occuring in their place of business. I’m not talking about burglar alarms,closed circut cameras and the like, I mean education and information on what to look for and what to do. If so, which are the most likely market targets? Should I use direct mail or another method to reach them? OK genusis’ , how about some help here.
Response:
> OK guys here it is, I want to start a consulting business focused on the > problem of workplace violence. I have mucho experience in the area but I want > some opinions on whether or not it will fly as a business. Will other > businesses pay to have me train their personnel on how to prevent threats, > assaults, sexual assaults, murder etc. from occuring in their place of > business. I’m not talking about burglar alarms,closed circut cameras and the > like, I mean education and information on what to look for and what to do.
What are you going to do the first time someone marches out any number of studies that indicate the workplace to be the safest place for a given individual to be? Being at work with respect to personal injury as a result of violent crime is far safer than being at home, going to the store, dining out, or many other activities that people normally engage in. We had several assaults this past year at NCSU and women were really scared until it was graphically pointed out to them that they stood a far greater chance of being attacked at home than at work. One of the university police officers made the truthful statement that if you wanted to be safe for two-thirds of your average day — go to work. Steve Crisp PagePlop Web Hosting Service http://www.pageplop.com
Response:
I would start with the US Postal Service. They could keep you busy for years. Maria – Hide quoted text — Show quoted text – > OK guys here it is, I want to start a consulting business focused on the > problem of workplace violence. I have mucho experience in the area but I want > some opinions on whether or not it will fly as a business. Will other > businesses pay to have me train their personnel on how to prevent threats, > assaults, sexual assaults, murder etc. from occuring in their place of > business. I’m not talking about burglar alarms,closed circut cameras and the > like, I mean education and information on what to look for and what to do. If > so, which are the most likely market targets? Should I use direct mail or > another method to reach them? OK genusis’ , how about some help here.
Response:
I will hazard a guess somebody is paying for you to practice your "art" as an employee. A good place to start is to find out how many other such "customers" (i.e. buyers of your art) there are out there. If you can package and price the benefits in a similar fashion and have enough left over to make a good living or better yet enough profits left over after you have been paid a fair market rate… you should have a business. Just a quick "rough" suggestion for helping you decide to further investigate getting into business for yourself. J.P. Solyom KS Business Development