Business History Books » Business Consulting » Marketing web site registration
Marketing web site registration
Question:
>Why should I tell you who I am before I know who you are??
Neil needs to put alt tags on his images. TDS are well known in the UK. They have to figure why they want to capture details. Getting the names of pretty much everyone in Direct Marketing in the UK is a trivial matter. The registration also has to be useful to TDS. The role descriptions the visitor chooses from, for instance, should indicate their needs for more information. I had a problem which most direct marketing agencies would have. Am I in "Direct Marketing" or "Marketing Communications" We’re sold on through the line, "the hammer sees every problem as a nail" argument etc, so "Marketing Communications" it is. Bingo, Direct marketing agencies clustered with designers, advertising companies etc. >And with all the "furore" about cookies, security etc…. you are putting >people off requiring registration. You overcome this by having a report or >free offer which the visitor must register for.
Or a "killer application". TDS publish a CD with a list of 2m odd uk companies, let people look up some of the data over the net and they’ll rush to register. To annoy the moderator (hi John!) TDS have a cool offer for the PC based. A 28K Pace modem, Explorer, internet trial, cd with numbers for 2 million cos, profiling cd covering 280k cos, online personal finance managemet. All for 99 pounds! They are not a client, and I’m not PC based so have not tried the product, but like the offer! http://www.marketinguk.co.uk John John Block Creative, marketing aware work which Freelance Copywriter talks rather than blandly bores, actively promotes your product, International and aims to be the best Welcomes Dollar and Sterling, in your market sector.
Response:
We are launching a web site aimed at the UK Marketing community with a wealth of information about marketing called www.marketingUK.co.uk In the beta testing we have over 500 vistors in the first month 3 who commented upon having to register to get into the site. My question is how many people in this group would not go to a site if they had to register? and does that mean that people are decling to go to the electronic telegraph the ft etc in large numbers? What I am trying to find out is, if we made the site open and registration voluntary would this up the hit rate significantly enough to compensate for the lack of information. The other theory is that only the anoraks go on about registration and the business people recognise there is no thing as a free lunch so we may be self seleting the best browsers! Any experience out there… because if open is best we will take the registration off… Neil Colling URL: www.marketinguk.co.uk simply the best marketing information on the web.
Response:
> What I am trying to find out is, if we made the site open and > registration voluntary would this up the hit rate significantly enough > to compensate for the lack of information.
Turn the question around to look at it from the visitor’s eyes: Am I interested in this site enough to "pay" by registering? I assume you have a "front door" where people are invited to register. You should be able to look at your site log to determine what percentage of visits don’t go beyond the front door. How much do you let visitors see before you require registration? Do they clearly perceive the added value associated with registering? I operate a chat room on one of my sites that allows people to monitor the chat without registering, but if they want to say something they need to sign up. Similarly I have a site called "the Answer Page" that allows people to ask and answer questions. Both questioners and answerers are required to provide e-mail addresses for the system to work. I worked hard on explaining WHY this is necessary before asking for the information. So far it seems to be working. Bottom line is that people are willing to trade information with you provided they can see the benefit in advance. — Kurt Schweitzer Sunrise Consulting, Inc. 716-427-7574 http://www.sunriseconsulting.com/ Small Business Technoplex – http://www.technoplex.com Answer Page – http://www.technoplex.com/answerpage.html
Response:
:We are launching a web site aimed at the UK Marketing community with a :wealth of information about marketing called www.marketingUK.co.uk :In the beta testing we have over 500 vistors in the first month 3 who :commented upon having to register to get into the site. :My question is how many people in this group would not go to a site if :they had to register? and does that mean that people are decling to go :to the electronic telegraph the ft etc in large numbers? I probably would not go to a site if I had to register. I would much prefer the option to register upon leaving the site; your site may have sounded interesting before I knew anything about it; after exploring it for a while, I might decide it’s not for me and I don’t wish to be bothered by unwanted solicitations. David Aitken
Response:
Why should I tell you who I am before I know who you are?? Or in sales language… people don’t care until they know that you care…. And with all the "furore" about cookies, security etc…. you are putting people off requiring registration. You overcome this by having a report or free offer which the visitor must register for. — Wayne Mansfield The Maverick Partnership Perth Western Australia
:>We are launching a web site aimed at the UK Marketing community with a :>wealth of information about marketing called www.marketingUK.co.uk :>In the beta testing we have over 500 vistors in the first month 3 who :>commented upon having to register to get into the site. :>My question is how many people in this group would not go to a site if :>they had to register? and does that mean that people are decling to go :>to the electronic telegraph the ft etc in large numbers? :I probably would not go to a site if I had to register. I would much :prefer the option to register upon leaving the site; your site may :have sounded interesting before I knew anything about it; after :exploring it for a while, I might decide it’s not for me and I don’t :wish to be bothered by unwanted solicitations.
Response:
I would suggest to maybe have a guest register before leaving your site and ask for comments or opinions…but only if the guest is willing. People like to be led but not forced. — try Bob Pardue’s Marketing Tips and add to your bottom-line profits without obligation! Visit me at: <http://www.pargroup.com>
Response:
> We are launching a web site aimed at the UK Marketing community with a > wealth of information about marketing called www.marketingUK.co.uk > In the beta testing we have over 500 vistors in the first month 3 who > commented upon having to register to get into the site. > My question is how many people in this group would not go to a site if > they had to register? and does that mean that people are decling to go > to the electronic telegraph the ft etc in large numbers?
The jury’s still out on how registration affects usage. It’s possible that you might trade a higer hit rate for a qualified user base that in turn might be appealing to advertisers. If your primary interest is doing some market research, you might want to offer a mailing list or some other free offer, and ask that those who want it fill out a brief survey. This will be received more warmly than you might think. But if you’re preparing a mailing list, make sure that it’s content rich and light on the plugs. — Writer’s Toolbox – http://www.geocities.com/Athens/6346/ Author, "BeginnerNet – A Beginner’s Guide to the Internet and WWW" http://www.slackinc.com/books/33225hom.htm * TO REPLY, remove "nospam" at the end of my e-mail address