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Market information on the IT sector

Question:

: Fellow Marketers :Greetings I have been enjoy the newgroup and I would like to use it to assist :me. I am trying to gather some market information for a business plan on the IT :sector. Could somebody direct me to sources of information on trends, marketing :ends etc. for this sector. I am particularly interest in the US market. : realise some information I will have to pay for but at least let me start at :the beginning. — I attended a seminar over the weekend, and one of the things that I got out of it was a list of resources available for businesses.  One in particular, http://www.commerce.net , is supposed to contain tons of demographic information.  I hope you find it useful.  The Small Business Administration, http://www.sba.gov , may also be helpful. Good Luck !!! *                    AW Clarke Consulting                     * *             http://www.earthlink.net/~awclarke              * *   A coward dies a thousands deaths, a brave man only one.   * *         Let fear be a counselor, and not a jailer!          *

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Fellow Marketers Greetings I have been enjoy the newgroup and I would like to use it to assist me.  I am trying to gather some market information for a business plan on the IT sector.  Could somebody direct me to sources of information on trends, marketing trends etc. for this sector.  I am particularly interest in the US market.   I realise some information I will have to pay for but at least let me start at the beginning. Lee Marketing Services – helping business do more business Web Page: www.iol.ie./bizpark/l/leems

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The Gartner group is a great place to start.

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>I am trying to gather some market information for a business plan on the IT >sector.  Could somebody direct me to sources of information on trends, marketing >trends etc. for this sector.  

When you say IT sector, what part of it specifically are you interested in? Is the plan for an IT service or product? Is it targeted at a specific vertical market or of general application. There is a vast number of different sources available but all are good for only specific segments or application types. Happy to help if you can provide more detail. Peter McHugh: RUBIC Consulting___ Marketing Consultancy for the Software Business TEL: +44-1730-2 333 45   FAX: +44-1730-231 315

Response:

Hi, you might want to check out the following sites on the web: * Garnter Group – Dataquest * IBM infoMarket * Techweb Regards Thomas : Fellow Marketers : Greetings I have been enjoy the newgroup and I would like to use it to assist : me.  I am trying to gather some market information for a business plan on the IT : sector.  Could somebody direct me to sources of information on trends, marketing : trends etc. for this sector.  I am particularly interest in the US market.   : I realise some information I will have to pay for but at least let me start at : the beginning.

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> Fellow Marketers > Greetings I have been enjoy the newgroup and I would like to use it to assist > me.  I am trying to gather some market information for a business plan on the IT > sector.  Could somebody direct me to sources of information on trends, marketing > trends etc. for this sector.

In order to help you learn about marketing on the world wide web, I’ve prepared a couple of special NO OBLIGATION automated email messages or autoresponders as they’re called. All you have to do is send a blank email message to each of these email addresses and you’ll receive the following information ABSOLUTELY FREE.                 [Autoresponder info deleted by moderator] [Moderator's Note: Sounds like a "sales" speak, especially by your use of capital letters. (1) The original author seeks information for the analysis part of his "IT business plan" He did not mention "seeking" information on marketing on the WWW which would be part of your Internet marketing consulting. (2) Your autoresponder info may be helpful but they include  a sales pitch and offer. Just last week, you replied and I allowed your pointer to the summary on your site.  If you are looking to generate business from this newsgroup, I suggest you reply with substance, rather than seeing the opportunity to get people to visit your site or opportunity to make known your autoresponders. After all, an autoresponder is a I-marketing tool for generating business. Very few give useful information without a sales pitch.    -JG  aka m.b.m.m. boogeyman] Regards, Michael Campbell Advisor to the University of British Columbia for certificate courses in Internet marketing. http://www.dynamicmedia.com

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