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Database Marketing Software
Question:
Does anyone have experience using database marketing software to track customers, sales and promotions? Software for the "small business" that can do predictive modeling…. rank customers based upon past performance. If so, what are your experiences? Which software do you use? Thank you. Chris
Response:
We have a neural network system "Customer Marketing Ratings" which does predictive moddeling, ranks customers based on past performance and up to hundreds of other variables. Jay Curry MSP Associates Amsterdam Oberst) writes:>
oes anyone have experience using database marketing software to track :customers, sales and promotions? Software for the "small business" :that can do predictive modeling…. rank customers based upon past :performance. If so, what are your experiences? Which software do you :use? Thank you. :Chris
Response:
Chris, For a small business you can easily right your own program. Just be sure the record layout provides the necessary fields for the information you wish to analyze. If you are interested in seeing an example of this, respond to the group or via email. I currently have this information in Lotus format, but I can convert it if needed. Strengthening your bottom line, Larry Brown The Profit Center Consulting & P-I-P Management Services for Direct Marketers "All hard work brings a profit, but mere talk leads only to poverty." (Proverbs 14:23)