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Help me Marketing question
Question:
Could you help me to solve my question? 1. Service marketing is different from product marketing. What do you see as the major elements in the service mix of a fast food outlet? 2. Discuss the possible basis for segmentation of the fast food markets. 3. Critically evaluate KFC’s current marketing strategy. KFC – Kentucky Fried Chicken Thank you for your help!
Response:
Hmmm. > Could you help me to solve my question?
<snip> Some smart marketing student might want to evaluate the potential of a homework by email consulting business. Of course, any *really* intelligent student is going to want to do his/her own work. I differentiate between this post and the one posted earlier by Joseph L. Moore who asked: "Could anyone suggest some good references (on the web or in hardcopy) to aid me in this. I’m at a loss and the instructor has no experience with the net." because Joseph is willing to do his own work. So I was willing to send him some info on how to get started looking for resources. There are a lot of fine resources available on the net, including links to some major libraries and many government documents. Yahoo, for example, has some excellent business resources. An excellent starting point for industry analysis can be found at; http://biz.yahoo.com/research/indgrp/retail_restrnts.html There is some valuable information that can be found by delving into required government reports, such as Tricon’s 10-K. Cindy Nemeth-Johannes Chief Curmudgeon Venture Consulting/Colorado
Response:
<< Could you help me to solve my question? 1. Service marketing is different from product marketing. What do you see as the major elements in the service mix of a fast food outlet? 2. Discuss the possible basis for segmentation of the fast food markets. 3. Critically evaluate KFC’s current marketing strategy. KFC – Kentucky Fried Chicken >> Regarding #3, I didn’t know KFC even HAS a marketing strategy. Thus, I think you should reply that #3 is not a fair question. You can get #1 with a little thought. What service elements do YOU and your friends care about at fast-food restaurants – cleanliness of store, friendliness of staff, accuracy of order, etc.? For #2, most people segment by demographics, then try to figure out how to appeal to different groups. For something new, do this in reverse. Start by asking, What are the most important elements of a fast-food experience for different types of people? Some care primarily about price, some about nutrition, some about overall product quality, etc. Then try to identify ways to reach the "low-fat" segment with a nutritional message, or the "product quality" segment with a quality message, etc. Jon DeLuca Scientific Business Consulting