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web promotion
Question:
> >We are trying to get hits to our business website, but we’re having >little luck. What newsgroups can I post to and what else can I do? >Brian > I’ve written a report called ‘Internet Marketing Solutions’ which > could help you. If you want a copy, drop me an e-mail. > Yours, > Sara Edlington
You can also try www.netmarketing.com.
Response:
>> >We are trying to get hits to our business website, but we’re having > >little luck. What newsgroups can I post to and what else can I do?
newsgroups that discuss topics relevant to your Web Site. In addition, you’ll want to search http://www.forum1.com to find Web Sites with Interactive Message Boards and Discussion Groups that are relevant to your Web Site. Finally, you’ll want to check out http://www.liszt.com to find internet mailing lists of folks who might be interested in visiting your site. So, what are you waiting for? Get busy 
Warmest Regards, Barb Barbara A. Besteni, Co-Producer The Quick-Cash Marketing Summit June 13th & 14th, 1998 http://www.profitproducer.com/retirement.htm
Response:
Hi all I’m hoping somebody out there can help me get a contact person to McKinsey’s Silicon Valley office (the Interactive Multimedia Practice department)? Please e-mail me directly if you think you might be able to help. Thanks. [Mod: Not likely. Not to a stranger. The only known consultant at the Silicon Valley office is John Hagel. I take it you want to become a McKinsey Associate? You can be assured that if you sent in your thesis that you will hear back, one way or another. But, you are better off, going through proper channels. Send your resume to the Business Technology Office recruiting administrator. For the Silicon Valley office: Emily Green McKinsey & Company, Inc., 630 Hansen Way, Palo Alto, CA 94304 Phone (415) 494-6262 Fax: (415) 842-5800 Consider also applying to the office in Denmark, even Sweden and Norway. You could be brought into work with Interactive Multimedia Practice and eventually be relocated to Silicon Valley, once you have some experience.] Check out: www.bus.orst.edu/faculty/becker/intmark ("An Empirical Multiple Case Analysis of Internet Practices Among Danish and American Companies Complemented by Normative and Descriptive Web Site Strategies and Tactics")
Response:
>We are trying to get hits to our business website, but we’re having >little luck. What newsgroups can I post to and what else can I do?
Make your site really useful with tidbits like http://www.copywriter.co.uk/resource/submitit.html and http://www.copywriter.co.uk/resource/broadcaster.html which contain info about increasing hits. Avoid frames and database solutions which the search engines have difficulty with. John John Block Creative, marketing aware work which Freelance Copywriter talks rather than blandly bores, actively promotes your product, International and aims to be the best Welcomes Dollar and Sterling, in your market sector.
Response:
>I’ve written a report called ‘Internet Marketing Solutions’ which >could help you. If you want a copy, drop me an e-mail.
[Mod: Everyone, if interested, as Sara says above "drop me an e-mail" Drop her an e-mail if you want her report and not Please be so kind and send me a copy too, if this might be possible. Thanx in advance, Andrea Hoffmann — Andrea Hoffmann – B i z L i n X – http://www.bizlinx.de/english/ reality is an opinion — Andrea Hoffmann – B i z L i n X – http://www.bizlinx.de/ reality is an opinion
Response:
We are trying to get hits to our business website, but we’re having little luck. What newsgroups can I post to and what else can I do? Brian
Response:
>We are trying to get hits to our business website, but we’re having >little luck. What newsgroups can I post to and what else can I do? >Brian
I’ve written a report called ‘Internet Marketing Solutions’ which could help you. If you want a copy, drop me an e-mail. Yours, Sara Edlington
Response:
writes: >We are trying to get hits to our business website, but we’re having >little luck. What newsgroups can I post to and what else can I do? >Brian
Brian: Here’s a few quick suggestions and points to consider–you can find more information in my Master’s thesis on Internet marketing strategies and tactics, which is available at: www.bus.orst.edu/faculty/becker/intmark Strategic issues: * make sure you have delevoped "strategic Web site intent"–what purpose does the Web site have and how do you justify the Web site? What value does your Web site add to your customers–how does your Web site move beyond pure information overload to actual value-added features and meaning? * who is your target group (on-line or off-line, customers or suppliers, etc.), what do your Web site target customers know about the Internet, how often do they use the Internet, what do they want from your site, what Internet connection do they have, browsers, etc.. (do you need to educate them about the medium before they can take advantage of your Web site or are they competent Web surfers that "only" need to know about the added value of your site) * what and why do you want to move physical value chain activities to the virtual value chain? What activity distribution exists between the two value chain today and what do you want the distribution to be in two years time, five years time? * how big is your Internet budget and how is your organization fit for Web traffic (centralized or decentralized Web site structure, is the Web integrated or non-integrated in your business dealings, etc.) * what goals and objectives do you set for your Web site and who/how are you going to measure, control, and act on these metrics? Tactical issues: * make sure you have set standards and policies for design and construction issues, legal procedures, e-mails, hyperlinks, updates, and copy and graphics. These are not trivial issues since they have a great deal of impact on the way your Web surfers perceive the site–is it graphics-dense and slow or does the site fit its purpose and customers? * how do you intend to market your site? Somebody once said that the best marketing on-line is off-line–what message do you send about your Web site to the physical world? How is it interpreted by your target group and do they understand the added value of your Web site? Promoting your Web site on-line includes some of the following tools: meta codes, hyperlink exchanges, strategic on-line alliances, signature files, newsgroups targeting your audience, banner advertisements, search engines, etc… There are a lot more strategic and tactial issues to consider, but check out these two books for some practical advice on especially tactical issues: Jim Sterne: World Wide Web Marketing (New York: John Wiley & Sons, 1995) Daniel Janal: Online marketing handbook: How to sell, advertise, publicize, and promote your products and services on the Internet and commercial online systems (2nd ed. New York: Van Nostrand Reinhold, 1997) That’s all for now. Good luck! Torben Nielsen Check out: www.bus.orst.edu/faculty/becker/intmark ("Internet Marketing Strategies–An Empirical Multiple Case Analysis of Internet Practices Among Danish and American Companies Complemented by Normative and Descriptive Web Site Strategies and Tactics").