Business History Books » Business Consultant » Value of media exposure?
Value of media exposure?
Question:
I think you are piddling with the small stuff and should focus more on marketing Chitty Chitty Bang Bang rather than seeking advertisers. Maybe you should get an agent (one for actors) and see if your invention can be bundled into a film (maybe like James Bond). This would bring money and the visibilty, buzz and promotion. John John Block Creative, marketing aware work which Freelance Copywriter talks rather than blandly bores, actively promotes your product, International and aims to be the best Welcomes Dollar and Sterling, in your market sector.
Response:
Hi Jeffrey You’ll never be able do your own media promotion, because it’s not what you know, it’s who you know, and that takes years. You will have to find an agent to do your media exposure for you, and you will have the tough job of convincing him/her that your idea will fly. Remember he/she will grab a big chunk of all the revenues produced, Be lucky Mark Metcalf — Your Own Marketing Dept Looked After By Professionals — Breakthrough" We also work with accountants, consultants, etc. For FREE Info, FREE Newsletters, FREE Reports, and FREE Business Growth Assessment
Response:
Hello All, I am not a marketing person and have never visited your newsgroup before. Please don’t hold that against me. I have a question that I hope some of you will have opinions on. I am developing a flying car. Actually the product is a kit to be introduced into the rapidly growing kit aircraft business. It is basically a modern plastic airplane that can have the wings folded to legally drive to/from the airport to start/complete your trip. My personal assessment is that public interest in this product will be rather large simply as a "gee whiz…finally a real flying car…what’s it like and hows it work?" type phenomenon. As such, I expect to generate significant media interest first in the aviation press, also in the technical/sport automotive press, and to a lesser extent on local tv and print media associated with demonstrations at airshows, etc. I would like to capitalize on this exposure by offering advertising space to third parties on the demonstration prototype in exchange for cash to aid development. The folded wings are each four feet tall by ten feet long and provide a vertical "billboard" on the side of the vehicle. Of course there are many more spots to hang advertisements but this is the prime real estate. The location and size of this wing billboard ensures that the advertiser will enjoy substantial exposure of his logo in any and all media coverage. I can practically promise the cover of at least a few aviation magazines with circulation in the tens of thousands each. The more local engagements I visit, and I plan to visit a lot, the more local tv exposure I can generate and may even pick up a short national news slot. Maybe I’ll even enjoy a USAToday feature. So my question is, based on the knowledge and experience of the audience, what would this be worth to the right company? Are there any ideas as to which companies to approach? I have thought about most companies that participate in racing (a similar marketing technique) and also high tech companies that want to associate their name with this new high tech product (Dow, 3M, etc). Any help? I thank you in advance for your consideration and reply. Sincerely, Jeff Spitzer "Charter & Posting Guidelines" and "The FAQ" Available at these fine places: your news server, www.dejanews.com , www.dakine.demon.nl/mbmm/ PLEASE, reduce quoted text to essential when replying. Max line length at 80.
Response:
You might want to go back through the 1950s and 60s copies of Polular Mechanics and Popular Science when this was a hot topic. The background will help you file a better flight plan, uh, marketing plan. > Hello All, > I am not a marketing person and have never visited your newsgroup > before. Please don’t hold that against me. I have a question that I > hope some of you will have opinions on. > I am developing a flying car. Actually the product is a kit to be > introduced into the rapidly growing kit aircraft business. It is > basically a modern plastic airplane that can have the wings folded to > legally drive to/from the airport to start/complete your trip. My
SNIP jim —
Response:
– Hide quoted text — Show quoted text ->You might want to go back through the 1950s and 60s copies of Polular >Mechanics and Popular Science when this was a hot topic. The background >will help you file a better flight plan, uh, marketing plan. > Hello All, > I am not a marketing person and have never visited your newsgroup > before. Please don’t hold that against me. I have a question that I > hope some of you will have opinions on. > I am developing a flying car. Actually the product is a kit to be > introduced into the rapidly growing kit aircraft business. It is > basically a modern plastic airplane that can have the wings folded to > legally drive to/from the airport to start/complete your trip. My >SNIP >jim
I hope this wasn’t meant to be snide. In actuality the heyday you speak of really occurred around the late 30’s early 40’s when there were gov’t campaigns to promote aviation for everyone. This was the golden age of air racing and rapid advancements in aviation. Some flying cars invented back then are still around today. Most are not. A lot has changed since then technologically and the product I am developing takes full advantage of current technology to make the vehicle quite desirable. I wasn’t asking for anyone to endorse or believe in the product. If you will allow me the premise that the media and the public will be interested in this product, my original question stands. What is the value to a third party for having their name boldly displayed during substantial media coverage? Thank you again for thoughful responses. Jeff Spitzer