Business History Books » Business Consultant » Mailing / Colors
Mailing / Colors
Question:
> Red text is harder for people over a certain age to read. (Red cars are > more likly to be hit by other cars!)
That’s a myth. There are just more red cars. No one has accounted for the number of each color when arriving at these numbers. It’s like saying there are more people named Johnson involved in auto crashes (US) than other names. Off subject, but I hear that one a lot. Statistics are tools, not facts. > Print reversed out is bad. > Print placed over dark colours is hard to read.
Amazing how many web pages fail on those two. Add background images to that list as well. — Kris Buttermore, Giant Squid, Inc. Invention, Design, & Associated Services http://www.GiantSquid.com
Response:
>Testing of mailing has shown that: >* List A can score 1000% better than List B. >* Offer A can score 300% times better than Offer B. >* Creative approach A can score 100% better than Offer B. >* Colour can score 5% better than without colour. >Are your priorities in order? >Jay curry
But still test!!! Use Direct Mail, Telemarketing, Direct Response Print, Coops and
Response:
>>Testing of mailing has shown that: >* List A can score 1000% better than List B.
Timing A over Timing B! (often forgotten). >* Offer A can score 300% times better than Offer B. >* Creative approach A can score 100% better than Offer B.
An educational aside: offer can be enhanced by creative presentation/interpretation of offer. "Take one free" sounds stronger than "two for one" but is the same offer! >* Colour can score 5% better than without colour.
But check your market. Yellow is supposed to be a response colour. Red text is harder for people over a certain age to read. (Red cars are more likly to be hit by other cars!) Print reversed out is bad. Print placed over dark colours is hard to read. White on white or black on black or silver on silver etc looks really classy though! John John Block Creative, marketing aware work which Freelance Copywriter talks rather than blandly bores, actively promotes your product, International and aims to be the best Welcomes Dollar and Sterling, in your market sector.
Response:
>>My fliers are in black and white and all shades of grey. Do you think that a >color flier mailed to this category of people (non consumers) can do a better >Job?
Thomas, Any amount of color will make your flyers get more attention. Statistics show that people respond to color more than black and white. It does not need to be four color. It can simply be a second color. A flyer mailed to ANY category of people will get a better response with color. And I do not mean black on flashy paper. I mean some copy or headings in color. Lynne Massie Marketing Consultant Building Business Dreams Into Reality
Response:
> I developed a database containing engineers, decorators, cinema owners, > consultants ,… I regularly send to these people mailings about my products > and newsletters. I get about a 2% response on average depending on the product > I am advertising. > My fliers are in black and white and all shades of grey. Do you think that a > color flier mailed to this category of people (non consumers) can do a better > Job?
Unless your database consists of only people you have done business with in the past, you’re getting about the average response for a mailing. Layout is more important than color. If you have further questions, check my site (URL in sig) and e-mail me direct. Scott Nelson FYW Enterprises provides Business Writing & Award Winning Web Sites Enhance your marketing at http://fyw.hypermart.net Visit Dude’s Classic Science Fiction Literature Reading List at: http://www.geocities.com/Athens/Acropolis/1475/sftitles.htm "Man who say it cannot be done should not interrupt man doing it."
Response:
Testing of mailing has shown that: * List A can score 1000% better than List B. * Offer A can score 300% times better than Offer B. * Creative approach A can score 100% better than Offer B. * Colour can score 5% better than without colour. Are your priorities in order? Jay curry MSP Associates Amsterdam – Hide quoted text — Show quoted text – >I work in a company specializing in the setup of any public area involving >sound, lighting, seating, and audiovisual. >I developed a database containing engineers, decorators, cinema owners, >consultants ,… I regularly send to these people mailings about my products >and newsletters. I get about a 2% response on average depending on the product >I am advertising. >My fliers are in black and white and all shades of grey. Do you think that a >color flier mailed to this category of people (non consumers) can do a better >Job? >Thanx for your input
Response:
I work in a company specializing in the setup of any public area involving sound, lighting, seating, and audiovisual. I developed a database containing engineers, decorators, cinema owners, consultants ,… I regularly send to these people mailings about my products and newsletters. I get about a 2% response on average depending on the product I am advertising. My fliers are in black and white and all shades of grey. Do you think that a color flier mailed to this category of people (non consumers) can do a better Job? Thanx for your input
Response:
See the post and thread entitled "use of colours in leaflets" on this group. it should answer some questions for you. cheers Philip
Response:
[snip] > I get about a 2% response on average depending on the product > I am advertising. > My fliers are in black and white and all shades of grey. Do you think that a > color flier mailed to this category of people (non consumers) can do a better > Job?
Rather than a colour flyer, couldn’t you do a postcard using a still photograph of one of your successful projects? You would also save on envelopes and the time associated with stuffing them etc. As a PR & events manager I am constantly approached by people wanting me to use their services; if I see another bit of cheap coloured paper addressed to "The Manager" I think I will spit. As someone who has worked on both the supply and demand side, I can tell you that very often a picture *is* worth a thousand words (i.e. don’t tell me what you can do, *show* me). The other thing which often works when you are trying to keep in the hearts and minds of your clients, is to be there in their office: a mousemat, post-it notepad, coffee mug, executive toy … all with your company name and contact numbers emblazoned of course! Best of luck Michelle — To reply, delete "spam.block"
Response:
>I work in a company specializing in the setup of any public area involving >sound, lighting, seating, and audiovisual. >I developed a database containing engineers, decorators, cinema owners, >consultants ,… I regularly send to these people mailings about my products >and newsletters. I get about a 2% response on average depending on the product >I am advertising. >My fliers are in black and white and all shades of grey. Do you think that a >color flier mailed to this category of people (non consumers) can do a better >Job? >Thanx for your input
I think a picture displaying your work would definitely spark my interest. you should check into that if it isn’t too expensive.
Response:
Greteings, Do your mailers include a "please check-the-boxes-and-mail-back" response form? The form should include a box to mark for "continue mailing to us" or "delete us from your mailing list." That type of convenient response form should evoke a higher return rate and generate residual interest among recipients. HTH. Regards from Los Angeles, Mutarjm Middle East Services Group